Released on: January 7, 2008, 9:01 am

Press Release Author: Karla Jo Helms/VP Public Relations/PostcardMania

Industry: Marketing

Press Release Summary: PostcardMania CEO, Joy Gendusa, agrees to speak to EXPRESSTAX
business owners in an effort to help them grown their newly acquired franchises the
way she did - by "bootstrapping it".

Press Release Body: Clearwater, FL, November 20, 2007 - Joy Gendusa of
PostcardMania was not always the CEO of a multi-million dollar enterprise as she is
today. In 1998, while struggling to grow her business she came across a little known
idea - postcard marketing. Using her marketing savvy with no capital investment,
she took that idea and turned it into a niche that exploded across the nation.
Today, postcard marketing is one of the most effective and economical marketing
mediums out there. And Joy is now teaching entrepreneurs nationwide how to create
the same opportunities that she created in their own industries. On December 7,
2007 Gendusa has agreed to speak to the franchise holders of EXPRESSTAX®, an H&R
Block® company.

EXPRESSTAX® is another company that has experienced phenomenal growth in a short
period of time and today there are more than 400 franchise locations across the
country. Entrepreneur Magazine ranked EXPRESSTAX® the 39th Fastest Growing
Franchise in America in 2005 and 12th among the Top 50 New Franchises in 2006. In
December 2006 EXPRESSTAX® gained the support of one of the leaders of the tax
preparation industry and became a subsidiary of H&R Block®.

Throughout Gendusa's career as a savvy marketer, she has stayed abreast of marketing
trends and technology to help not only grow her business, but those of her 28,000+
customers. In an ongoing effort to educate entrepreneurs on the efficacy of a sound
marketing plan and knowing the correct marketing channels for one's business,
Gendusa embarked upon creating her own Marketing Boot Camps, designed to enlighten
business owners of not only the best marketing tips, but the common pitfalls that
one can fall when lacking proper data.

"I have seen people invest thousands of dollars in ideas that were never going to
work," said Gendusa " which then tainted the entire subject of "marketing" [for
entrepreneurs] and made it hard to ever grow a business - mainly because without
their own understanding of the subject they simply trusted and paid a so called
expert. ."

Gendusa claims some of the best marketing does not have to break the bank and that
anyone can learn from her experience.

"I've gone through a lot of trial and error - and I want to make it so others don't
have to," said Joy.

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with
customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest
growing direct mail postcard-marketing firm with year 2006 revenues estimated at
$17,000,000. Gendusa began in 1998 with zero investment capital. Today, her
Clearwater, FL firm called PostcardMania, employs over 150 people and prints 4
million and mails 2 million postcards representing 28,000 customers in over 350
industries each week. Visit www.postcardmania.com

About EXPRESSTAX®:
As an insurance agent in Jacksonville, Florida, Robert Kluba prepared tax returns
for his clients. Realizing there was an opportunity available to introduce tax
preparation services to existing businesses with a solid client base, Kluba
established EXPRESSTAX® in 1997. The company sold its first franchise in 2002.
EXPRESSTAX® grew to become a leading specialist in helping existing businesses get
into the tax business. Co-located EXPRESSTAX® franchises offer an opportunity to
increase revenue without increasing overhead and the ability to market their tax
preparation services throughout the year. EXPRESSTAX® can also be attractive to
entrepreneurs with a desire to enter the tax preparation business - offering one of
the lowest initial investments of any tax opportunity. Visit
www.expresstaxservice.com

You have permission to publish this article electronically or in print, in whole or
in part, as long as the byline and website address is included. A courtesy copy of
your publication would be appreciated.

If you would like to interview Joy Gendusa, CEO of PostcardMania, please email
PostcardMania's VP PR, Karla Jo Helms at karla_jo@postcardmania.com or by calling
800-628-1804 x 342.


Web Site: http://www.PostcardMania.com

Contact Details: PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704